Golf Industry Concerned Equipment Lasting Too Long


The golf equipment industry is confronting an unexpected problem: golfers may be keeping their equipment too long. 

Industry leaders say the situation is becoming increasingly difficult to ignore, with some golfers apparently unwilling to replace equipment simply because something newer exists.

Manufacturers are exploring ways to restore confidence in the traditional cycle of dissatisfaction, purchase and renewed dissatisfaction.

New Golf Equipment>

 

Hole-in-One Experience 

The GSTPA’s new Hole-in-One Experience provides everything needed to document and celebrate one of golf’s most elusive achievements.

Hole-In-One Experience >


GSTPA Labs Shelves ALI Project

GSTPA Labs this week unveiled its latest effort at autonomous golf: the Artificial Links Intelligence (ALI) robot.

ALI >


U-235 Golf Ball Debuts Despite Safety Concerns

Radioactive >  

Man finds life too rewarding, takes up golf.

Takes Up Golf >    

Apple’s New iDriver Allows Users to Stream Customized Ball Flights

Apple iDriver >



Frank Malloy — The Cart Guy
Where Are They Now? — A Sham Illustrated Special Feature
By Laura Lindquist


Definitely Not the U.S. Open Preview

The Python Course >


Fore!Condoms Renews Strategic Partnership with GSTPA

Fore!Condoms >


Fact or Fiction: Understanding the Yips

Fact or Fiction >


 

On This Day In History

October 24, 1993: The GSTPA Tour suspended its ban on performance-enhancing drugs after determining that whatever the players were using wasn't working anyway.



Sacred Guardians of Fairness 

Veteran golf columnist Eddie Edwards examines golf's handicap system and asks whether fairness has become the game's most carefully protected illusion.


The Case For Bogey

Michael Keane revisits golf's century-old decision to replace bogey with par and how it quietly reshaped the expectations of millions of golfers.


The Sham Revelation

The founding document of the GSTPA establishes the principles that continue to guide its investigations and official findings.


These materials reflect field notes, behavioral observations, and informal conclusions derived from prolonged exposure to golfers and golf culture. Views expressed by contributors are their own and do not necessarily reflect the official position of the GSTPA, the GSTPA Tour, or Sham Golf Media LLC.


Grand Sham Tournament Players Association 
Officially unrecognized since 1987.

The Grand Sham Tournament Players Association (GSTPA) is an unaccredited organization. Content published on this site is satirical and intended as commentary on golf, its structures, and the lived experience of those who continue to play it.

The GSTPA does not evaluate performance. It records outcomes.